Flying with Unlimited Vigor—Cultural and Sports Industry

　　图书馆里飘出悠悠书香，运动场上健儿挥洒豪情，美术馆内展现艺术瑰宝。在新城，有这样一方天地，动静两相宜，共同诠释了文化体育这一朝阳产业的无限魅力。

　　With long book aroma from library, lofty sentiments from field and art treasure shown in art gallery, in Xincheng, there is such an area properly integrating action and quiet, which jointly expressing the unlimited charm of cultural sports, a rising sun industry.

　　伴随着文化体育从福利型向消费型、从行政型向市场型的过渡，这一新兴产业日益显现出广阔的发展空间。河西拥有一流的文化体育场馆，设施优势决定了新城发展文化体育产业大有可为，借助“

　　With the shift of cultural sports from welfare type to consumption type and from administrative type to market type, this emerging industry is increasingly showing wide development space. Hexi has first-class cultural sports fields, with facilities advantages deciding that Xincheng may have big success in development of cultural sports industry. With the help of “the 10th National Games of the People’s Republic of China”, it is believed that insightful and powerful sports and culture developers will gather at Hexi to develop cultural sports industry and create new business. This will make Hexi, a modern Xincheng, become a city of energy, art and culture.

　　为促进这一朝阳产业的发展，新城将加大对文化体育产业的扶持力度，健全发展机制，完善产业政策，以资源整合为重点，以市场开拓和资本运作为纽带，促进产业规模的扩大和水平的提高。同时，吸引著名的文化体育开发公司、经纪公司入驻，积极开展相关用品的商贸与会展业务，充分发挥场馆设施的集聚效应，大力发展体育健身、休闲娱乐及文化事业，提升全民素质，提高服务档次，在带来可观经济效益的同时，满足市民日益增长的康体健身及娱乐服务需求，形成新城独有的文化体育产业发展模式。

　　In order to promote the development of this rising sun industry, Xincheng will increase the degree of support to cultural sports industry, improve the development system, perfect the industry policy. Stressing resources integration and connecting market opening and capital operation, it will promote enhancement of the industry scope and levels. At the same time, it will attract famous cultural sports development companies and broker companies, actively conduct trade and show business of related goods, fully exert the gathering effects of field facilities, greatly develop sports body-building, relaxation, entertainment and cultural cause, upgrade all people’s quality and service levels. While bringing considerable economic benefits, it will meet the increasing demand of citizens for health, body-building and entertainment services, forming Xincheng’s unique cultural sports industry development model.

　　项目名称：奥 体 中 心 配 套 项 目

　　Project Name: Supporting Projects of Nanjing Olympic Sports Center

　　项目简介：

　　Project Introduction

　　作为十运会的主场馆，奥林匹克体育中心就像一件宏大而精美的艺术品屹立于河西新城的中心区域。奥体中心占地1500亩，总建筑面积达43万平方米，布局合理，外形优美，“一场四馆”相得益彰，海螺形的游泳馆、扇形的体育馆、莲花般盛开的网球中心及状如桅杆的新闻中心，四大功能性场馆如众星捧月般地围绕着拥有“世界第一双拱”的主体育场，五座场馆各具个性特色而又浑然一体，使建筑与艺术有机融合，令人赏心悦目。

　　As the main playing area of the 10th National Games of the People’s Republic of China, Nanjing Olympic Sports Center is like a grand and beautiful art standing in the Central Area of Hexi New City. It covers 100 hectares, with total building area 430 thousand sq.m.. With reasonable layout and beautiful shape, “one field and four gymnasiums” properly combine. Four big functional gymnasiums, whelk-shape swimming hall, fan-shaped gymnasium, lotus flower tennis center and mast-like press center, surround the main playing area having “worldwide first dual-arch”, as if a myriad of stars surround the moon. The five establishments having their own features integrate into one, making architecture and art organically combined, cheerful and pleasing to the eye.

　　奥体中心的设施不仅美观大方，更以高科技、人性化为追求，具有很强的实用性。作为一个可同时容纳6万人观看比赛的体育场馆，奥体中心内还设有192个贵宾包厢，面积在30至85平方米，可在其中观看比赛，非比赛期间可做为独特的商务办公用房；中心还设有4.7万平方米的商业面积，可做超市、酒吧、茶社、餐饮、休闲服务用房；中心设有3000多个停车泊位，可有效解决停车问题。

　　The facilities of Nanjing Olympic Sports Center are not only beautiful and grand, but also of high practicability seeking high-tech and humanity. As a sports establishment able to at the same time include 60 thousand people watching matches, Nanjing Olympic Sports Center has 192 honored guest balconies, whose area is between 30 and 85 sq.m.. In them people may watch matches, and during non-match times they may serve as unique commercial work buildings. The center also has some commercial area of 470 thousand sq.m., which may be used for supermarket, bar, tea bar, food and beverage service, and relaxation. The center sets more than 3000 parking places, effectively resolving the issue of parking.

　　奥体中心不仅是一座体育比赛场馆，同时还是一个功能完备的体育主题公园，超强的人气集聚力，使其除了能够举办各项大型赛事外，还具备了承办大型音乐会、会展、全民健身、旅游、休闲、商业活动的条件。

　　Nanjing Olympic Sports Center is not only a sports playing area, but also a sports topic park with full functions. Strong people gathering power makes it able to hold big concerts, shows, all people’s body-building, tourism, relaxation and commercial activities, in addition to various big games.

　　合作方式：各场馆的冠名权转让、商业配套的转让或出租、贵宾包厢使用权出让。

　　Cooperation method: title rights transfer of each stadium or hall, transfer or lease of commercial supplementaries, transfer of honored guest balconies’ use rights.

　　项目名称：体 育 大 厦

　　Project Name: Sports Mansion

　　项目简介：

　　Project Introduction:

　　在10万人口的南湖居民区中心地带，有着“城市

　　In the central belt of Nanhu residential area having 100 thousand people and on the west side of Nanhu Park honored as “urban parlor”, modern Sports Mansion is being built covering 12 thousand sq.m. with 10 floors on the ground and 1 floor underground. The mansion will establish sports body-building projects such as badminton, basketball, kickboxing, body-thinning and street dance. It will introduce famous brands of equipment monopolization and set up service centers, providing related services such as simple food and bath. It will, based on the sports events set in centers, cooperate with brand clubs to recruit young students and organize special sports deputation, making it a comprehensive body-building place for common people integrating health and body-building, sports and relaxation, competitive games and sports and culture exchanges.

　　大厦将导入先进的体育管理模式，组建一支具有高水准、高素质的管理团队，采取自主经营、合作经营的运作方式，对进入大厦经营的投资者提供相关项目的收益分析及“一站式”的服务，针对不同门类、不同层次客户的需要，制定相应的帮扶政策，使其成为全民健身运动场馆成功运作的代表。

　　The mansion will introduce advanced sports management patterns, organize a management team of high levels and high quality, adopt independent operation and cooperative running, provide benefit analysis of related projects and “one station” services for investors entering the mansion for operation, and develop support policies responding to demands of different sorts and levels of clients, to make it a representative for successful operation of body-building gymnasium for all people.

　　合作方式：引入体育管理公司、各类体育用品专卖、与各类品牌俱乐部合作招生

　　Cooperation method: introduce sports management companies, all kinds of sports articles monopolization and cooperate with all kinds of brand clubs to recruit students

　　项目名称：滨 江 第 壹 区

　　Project Name: Riverside No.1 Zone

　　项目简介：

　　Project Introduction:

　　由世界级建筑大师黑川纪章和雅科布联袂设计的梦幻之城——第壹区位于南京河西新城，紧邻奥体中心和地铁一号线的起点站，总投资达1.5亿元人民币，占地9.67万平方米，建筑面积近10万平方米，由“悬宫”式五星级酒店、艺术孵化中心和商业建筑三大区域构成，堪称河西地区的建筑艺术精品。

　　A dream city which is jointly designed by world class architects Kisho Kurokawa and Jacob van Rijs—No.1 Zone lies in Nanjing Hexi New City, closely near Nanjing Olympic Sport Center and the starting point station of No.1 underground railway. Its total investment is RMB 150 million, covering 96.7 thousand sq.m. with building area nearly 100 thousand sq.m.. It is formed by three areas including “suspending palace” type five-star hotel, art hatch center and commercial building, which may be called architecture art of Hexi area.

　　艺兰斋美术馆作为第壹区的主体建筑，是由日本建筑大师黑川纪章设计的，被称为水中的美术馆，风格独特，馆藏丰富。在第壹区，雅科布五易其稿精心设计的“悬宫”式五星级酒店被喻为“从地上长出来的建筑”，极具冲击力。酒店共四层，一层为近9米的架空，可观赏西侧沿江风光带，也可作为室外艺术活动空间、时尚发布空间、露天前卫雕塑的展览场所。其余为功能层，有近200间客房，并配有407平方米的泳池、500人的宴会厅、400人的会议中心，是河西地区的五星级豪华酒店。

　　Yilanzhai Art Gallery, as the main building of No.1 Zone, is designed by an Japanese architect Kisho Kurokawa, called subaqueous art gallery. Its style is unique, with rich collection. In No.1 Zone, the “suspending palace” type five-star hotel, which is carefully designed by Jacob van Rijs after five times’ changes of his draft, is honored as “architecture growing from the ground”, with strong wallop. The hotel has four floors in total, and the first floor is nearly 9-meters-high aerial, so you can view the west side of the Riverside Sight Belt there. It also may serve as outdoors space of art activities, fashion release space and open show place of avant-garde sculpture. The rest floors are functional ones, with nearly 200 guest rooms, and equipped with 407-sq.m. swimming hall, 500-persons banqueting hall and 400-persons conference center, which is a five-star luxury hotel in Hexi area.

　　第壹区内高达8米的UME国际影城由中国时尚文化先驱陈逸飞投资，外表为通透的玻璃，放映中色彩逼真清晰，现代感极强，而圆形的玻璃通道则构建了浪漫氛围。

　　In No.1 Zone the 8-meters UME international film city is invested by a China’s fashion culture pioneer, Chen Yifei. Its surface is covered by transparent glass, whose color is living and clear in projecting, with strong modern sense. The circular glass channel forms a romantic atmosphere.

　　第壹区还是中国最前卫的现代街区，街区内有酒吧、咖啡茶室、特色主题餐厅；有影视、戏剧娱乐、画廊、艺术家工作室、艺术收藏、24小时图文制作、工艺精品、数码顶级体验、休闲会所；还有时尚家居用品、书店、鲜花、健康食品、国际名品服饰、美容、SPA、健身、桑拿；同时配有银行、邮局等便民服务设施。可谓集实用性与观赏性于一体，大大提升了河西地区的人文氛围。

　　No.1 Zone is also China’s most avant-garde modern block, where there are bars, coffee & tea rooms, characteristic topic restaurants, film and TV, drama and entertainment, galleries, artist working rooms, art collection, 24-hours picture and text development, choice craftwork, digital topping experience, relaxation chamber, fashionable family articles, bookstores, fresh flowers, healthy foods, internationally famous brand raiment, hairdressing, SPA, body-building, sauna, convenient service facilities including banks and post offices. It may be said integrating practicability and beauty, hugely enhancing the human atmosphere of Hexi area.

　　合作方式：各类商业商务载体对外出租，客方经营。

　　Cooperation method: lease of all kinds of commerce and business carriers, and guest party operation.

　　项目名称：金 陵 图 书 馆

　　Project Name: Jinling Library

　　项目简介：

　　Project Introduction:

　　六朝古都有着丰厚的文化底蕴，河西新城为营造文化氛围，承接历史文脉，在新城中心区投资1.5亿元人民币，兴建一座全数字化的现代图书馆——金陵图书馆，成为建设“文化南京”的标志性项目。

　　The six-dynasty ancient capital has rich cultural precipitation. Hexi New City, in order to construct a cultural atmosphere, continues the historical pulse by investing RMB 150 million in the Central Area of Hexi New City to build a all-digital modern library—Jinling Library, which becomes a symbol project of building “cultural Nanjing”.

　　金陵图书馆东临奥体中心，西隔世纪大道与艺兰斋美术馆相望，紧接地铁奥体中心站，占地3.3公顷，计划建筑面积2.5万平方米。为了将其建成新城标志性的文化建筑，在设计上经过多轮专家论证，进行方案比对，从众多设计方案中挑选出了3个，分别是由东南大学建筑设计研究院送选的3号方案；德国及上海市建筑设计研究院联合送选的5号方案和深圳市建筑设计研究总院送选的2号方案。东南大学的方案看起来如同一排巨大的书架，每个“书架”上都有着中国传统的龙形浮雕，既给人一种强烈的气势，又与书的主题紧密切合；德国GPM与上海市建筑设计研究院送选的联合方案则显得颇为大胆，高空俯瞰好像一个巨大的开口木匣，造型方正，简洁大方。这一文化项目在2004年南京市重大项目洽谈会上一经推出，就引起了投资者的多方关注。

　　Jinling Library borders Nanjing Olympic Sports Center to the east, faces Yilanzhai Art Gallery to the west with Century Street midway and is closely near Nanjing Olympic Sports Center station of the underground railway, covering 3.3 hectares with planned building area 25 thousand sq.m.. In order to make it a representative cultural architecture of Xincheng, on design after rounds of expert reasoning and scheme comparison, 3 were picked out from the many design schemes, respectively No. 3 scheme from Architectural Design and Research Institute of Southeast University, No. 5 scheme jointly delivered by GPM of Germany and Shanghai Institute of Architectural Design & Research and No. 2 scheme from Shenzhen General Institute of Architectural Design and Research. The scheme from Southeast University looks like a row of huge bookshelves, on each of which there is Chinese traditional dragon embossment, not only emitting a kind of strong vigor, but also closely complying with topics of the books. The scheme jointly delivered by GPM of Germany and Shanghai Institute of Architectural Design & Research seems rather bold, and overlooked from high altitude it is like a huge open wooden box, square, compact and decent. This cultural project, once pushed on Nanjing negotiation meeting of major projects in 2004, immediately triggered much attention from investors.

　　合作方式：投资建设或经营权转让

　　Cooperation method: investment for construction or operation rights transfer